Stevia is a natural sweetener and sugar substitute usually extracted from a plant. It does not contain any calories. However, the chemical process to extract it from plants creates some bitter tastes. With synthetic biology engineering, a swiss biotech company managed to rebuild the metabolic pathways in yeast without any bitter tastes.Stevia is used for instance in the new Coca Cola Life.
Evolva estimates that the total addressable market for its stevia product is around USD 4 billion. This market size is considerably in excess of the current stevia market (estimated at around USD 100-200 million at the ingredient level) but is in turn a small fraction of the total sweetener market (estimated at some USD 60-70 billion). Product launch is planned in 2016.
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